China, welcome to big-time tennis.

Li Na became the first Chinese player to ever win a major on Saturday, defeating defending champion Francesca Schiavone, 6-4, 7-6, in the finals of the French Open. The victory should help ignite a tennis revolution in the country of 1.3 billion and could prove to be a critical boon for a sport badly in need of new markets and sponsors.

What it will do is something far more important to women's tennis. Li's win brings the game to a country with 1.3 billion people and an appetite for western sports. Because of Yao, China is the NBA's biggest market. Tennis may follow suit due to Li Na, Grand Slam champion.

How can we in Africa learn from this sucess??


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Akad Africa at Harvard Business Schools' 13th Annual Africa Business Conference ........................................................18th & 19th Febraury 2011

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